The initial phase of our work involved data gathering and desk-based analysis of the economy of the Enterprise M3 area. We identified the functional economic market areas (FEMAs) in the area using GIS (Geographical Information Systems) mapping, and collected data on 33 towns which was gathered from a variety of freely available and secure access sources. We consulted with each of the local authorities in the Enterprise M3 area to validate this information and gather additional information on each town. Following the consultations, we developed a typology of towns and analysed their performance.
This allowed the client to understand the economic performance of the towns in the LEP area, and identify how they could contribute to the emerging Local Industrial Strategy.